In 1988, Jeffries founded the school of Speed Seduction using neuro-linguistic programming (NLP), a controversial fusion of hypnosis and psychology. One such master is Ross Jeffries, rumored to be the inspiration for Tom Cruise’s character Frank T.J. Then I’m gonna walk toward the pole blindfolded like in pin the tail on the donkey, reach the bra, and try to undo it.” Some people are more skilled than this guy and have reached the lofty status of Master Pickup Artist. One person, for instance, devises a plan to learn how to remove a woman’s bra: “What I’m going to do is take one of my mom’s bras and tie it around a pole or something. And it also reveals some hilarious insights into the lengths men will go to develop the necessary skills. The Game provides extensive information on how the pickup artists ply their trade. (Some of those terms, by the way, include “sarge” (pick up women), “IOI” (indicator of interest: a sign a woman gives a man that indirectly reveals she is interested in him), “IVD” (interactive value demonstration: a short routine intended to hook the attention and interest of a woman by teaching her something), and “triangular gazing” (a technique of making eye contact used directly before attempting to kiss a woman.) He absorbed the extensive vocabulary used by pickup artists and fluently used terms to ultimately became the top ranked pickup artist in the world. Under this cover, he traveled to Odessa, Belgrade, London, New York, and remote locations such as Trans-Dniester in order to learn from the masters. To do this, Strauss created his own screen name and persona. I made it my mission - my full-time job and obsession - to hunt down the greatest pickup artists in the world and beg for shelter under their wings. In the beginning, Strauss communicated with the pickup artists online, but he realized that talking to men online was not going to be enough to change a lifetime of failure” I had to meet the faces behind the screen names, watch them in the field, find out who they were and what made them tick. However, he writes, writing the book changed his life. ![]() Strauss was apprehensive - his goal was to write literature, not give advice to horny adolescents. So meeting women was always a chore for Strauss until an editor asked him to delve into the online pickup artist community to record their various tips and techniques in a how-to book. The Game explains how.ĭespite his career as a writer for The New York Times, Rolling Stone, and his list of bestsellers - not to mention time spent in the company of rock gods and porn stars - Strauss writes that he is “far from attractive.” He lists a number of physical limitations when it comes to attracting women: his nose is too big, his hair is thinning, his eyes are beady, he’s shorter than he wants to be and skinny to point of looking malnourished. You can be an out-of-work 40-year-old computer geek living with your parents and still bed Playmates at a rate rivaling Hefner. Strauss, who has written books with Marilyn Manson, Motley Crue, Dave Navarro, and Jenna Jameson, said that this period was a “journey into one of the oddest and most exciting underground communities that, in more than a dozen years of journalism, I have ever come across.” His time in this fraternity of pickup artists taught the author that you don’t have to be a movie star driving a Ferrari with a Rolex on your wrist to get any woman you desire. Preparing to write The Game, bestselling author Neil Strauss spent two years infiltrating an online community of alchemists that seek to unlock the secrets to picking up women.
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